If you want to rank your website on the top of search engine results, you need to have a website that is SEO-optimized. Having an optimized website will help Google search crawlers to better understand web pages and content on them. On the other hand, when your website is not developed from the SEO point of view, you might suffer from low rankings and traffic.
What is your website’s loading time? How does your site hold up? What are the things that you need to change to get good rankings? These are some questions you need to ask. Ensure that you hire a Web design agency that has years of experience and expertise to build SEO-friendly websites. They can take care of everything in a better way.
In this post, we will discuss some of the common mistakes web developers make that might hurt your SEO, traffic, and leads.
Not designing a mobile-friendly website
The era has changed. Now, millennials look up to their mobile phones when they want to search for anything. Whether they want to buy something or want some information, they will simply look at their smartphones. If your website is not mobile-friendly, you are missing this large chunk of users who might turn to your competitors.
Even Google has changed their algorithms and adopted a mobile-first indexing model where your website will rank higher if it is mobile-friendly. If your mobile is unresponsive, Google will not display your pages on their search engine results.
Ask the web design company you hire to design a website that is mobile-friendly and highly responsive on any devices such as mobiles, tablets, and others.
Adding duplicate content on your website
It is another thing that might hurt your rankings. You simply should not practice this. Google is very strict when it comes to duplicate content and they might penalize your website. Whether it is website content, product descriptions, or website blogs, hire content writers who can develop fresh, original, and highly engaging content copies that lure your audience and offer them some information.
Sharing duplicate content on your social media platforms is also not recommended. Hire a Social media agency with a team of professionals who can design a unique social media marketing campaign for you.
Poor Loading Time
If your website does not load instantly, you are doomed. Google considers site speed as a vital aspect of any website and is a part of core web vitals. You need to ensure that your website instantly loads web pages.
There are total three different page speed metrics:
- Largest Contentful Paint
The number of seconds a page takes to display its largest element.
- First Input Delay
The amount of time a website takes from the interaction of a user with the page and the response time of the website.
- Cumulative Layout Shift
It is a score given by Google to any page based on layout shifts that happen in the page’s lifespan.
Also Read: 7 crucial things to remember while hiring a digital marketing agency
User Experience
Google considers user experience a most vital aspect and therefore, you also need to think about it.
Remember, users come to your website to find something and if they cannot get information, it is not a good experience. When they are annoyed and frustrated due to not finding the right information, they might abandon your site and might not come back again.
Also, when users ask something and you take time to answer, it is considered as a bad user experience.
Google has invisible eyes and sees everything.
Ensure that the website is easy to navigate, attractive, and offers informative, useful content to users to improve their experiences. They should get what they are looking for and you are good.
Not using or poorly using Images
Images can play a massive role in making your website more interesting, engaging, and highly interactive. However, it is important that you use high-quality, high-resolution images that don’t hurt the eyes. Hire a good graphic designer who can develop high-quality images that impress users. Also, you need to take care of image format, Alt Text & title text, file names, and semantic markup for images for SEO purposes.
Conclusion
Developing a website that is SEO-friendly is a challenging task. However, it is a very vital thing to do to rank your website on the top of search engines. Hire a web design agency that has a proven track record and good reviews earned from their previous clients. You can also use different SEO tools to monitor and maintain your website. Make a list of issues your website is having and then start addressing each of them to have an SEO-friendly website.
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